Design Leader Series – Jorge Teixeira Da Silva

In our Design Leader Series we catch up with the people who are shaping Design in some of the leading companies across Europe. In this edition we catch up with Jorge Teixera Da Silva, Partner and Business Service Designer at Foreteller in Lisbon (

How would you summarise your career to date?

I’ve been always involved in the line between Customers and Brands, trying to connect the need from the solution.

What are the challenges for the growth of service design as a discipline?

The most difficult aspect, is the lack of knowledge about Service Design and the problem that we see, is that people tend to see it as a design discipline and not as a strategical methodology to transform their business and innovate.

What advice do you wish you’d been given when you started out?

That it’s going to be a hard road and that in many ways you have to use service design internally to understand how to be successful.

What has been your proudest career moment to date?

The creation of a new Digital Mobile Operator from the ground up – creating everything from scratch.

Is it important to find your “niche” early on in your career?

Yes, since you have to be an expert on something to be successful. Being good at everything, it means that you’re an average professional on everything and you should be extraordinary on a particular matter.

How do you stay relevant and learn?

Read, read and read. I always follow the events of TED, but I also follow some of the great minds that we have, to learn a little bit.

What’s your best advice for maintaining a healthy work/life balance?

It’s a hard question, it’s giving small moments in life dedicated to the ones that you love. At the end of the day, what matters is the people you love.

What’s the hardest career lesson you’ve learned?

That there are people that succeed in their career, by taking advantage of the work that you produce and take the credit for our work.

Which design leaders do you admire?

So many … Bjarke Ingels, Don Norman, Dieter Rams.

Finally … what’s your favourite interview question?

The one ‘What’s your best advice for maintaining a healthy work/life balance?’

Blending storytelling, technology, creativity and with a comprehensive outlook on people’s needs, Foreteller are proud pursuers of innovative solutions for gaps in services and real markets. You can connect with Jorge on linkedin.

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