The Institute of Designers Ireland recently launched their whydesign campaign – a showcase of influential female designers who live and work in Ireland.

It hopes to encourage more female participation in the Irish Design work force and provide an answer to the parents who ask ‘Why Design?’. This wonderful collection of success stories from leading females in the design industry will hopefully inspire female second level students to take a leap into the creative industries.


Today the Irish design sector is 25% Female to 75% Male (Policy Framework, 2016). In their fantastic whydesign website they point out that gender balance was the last item on the last page of the Policy framework for Design Enterprise in Ireland. Quite rightly, they state, it is time for a change.

As the specialist Design recruitment agency in Ireland, Affinity are fully behind this initiative and champion the benefits of gender balanced teams to our clients.

If you would like to help us continue the development of Why Design and get on board as sponsor/partner or to share your story please contact whydesign@IDI-design.ie

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